MacGyver of brand problem-solving.

Full-stack web developer with an extensive design background in branding, web, print, and digital. Collaborative with the ability to manage and prioritize multiple company roles and duties. A diligent artist, pursuing knowledge and an outlet for expressing creativity. Over 12 years of professional experience in the creative field, 50+ clients to showcase, and a vast archive of branding do’s and don’ts.

Designer, Developer, & Strategist

Self-Employed, Freelance   |   Omaha, NE
09/2011–Present

Delivered innovative solutions to diverse businesses and professionals: optometry, education, mental health, construction, steel manufacturing, residential housing, medical staffing, and athletic apparel. Provided a transparent and research-based approach to projects through company immersion. Transformed brands by combining art and analytical skills: web design and development, branding and graphic design, research and analytics, and agency consulting. Increased clients’ website traffic by 300%, dramatically growing their clientele.

Senior Designer

Omaha Steaks   |   Omaha, NE
04/2019–09/2022

Created award-winning direct mailers and catalogs, tripling profit from prior years. Developed large-scale environmental graphics and wayfinding signage for corporate offices – worth roughly a quarter of a million dollars. Designed company sub-brands: The Block, Steaklover Rewards, The Butcher’s Cafe, Advanced Leadership Program, and Omaha Creative Group. Founded and applied a new company-wide brand system comprised of iconography, toolkits, print templates, packaging, slideshow decks, and web modules. Streamlined workflow by merging internal platforms – resulting in refined communication, increased productivity, and reduced errors.

Designer & Creative Coder

David Day Associates   |   Omaha, NE
04/2016–04/2019

Responsible for creating cohesive brand experiences. Custom-designed brand identities, print materials, environmental spaces, digital media, and websites. Assisted in workshops, focus groups, board member presentations, and writing brand core elements. Solely in charge of researching, prototyping, and developing sites; vetted web applications. Taught backend WordPress tutorials to clients post-launch. Managed monthly site hosting and maintenance for over ten clients.

Jr. Web Developer, Designer, & Social Media Strategist

Kick Content   |   San Diego, CA
01/2015–03/2016

Designed, deployed, and maintained a consistent social media presence for clients through Hootsuite – focusing on discounts, company news, and infographics. Coded HTML newsletters and e-blasts from the ground up; wireframed and skinned webpages; invented subsidiary company logos; and evolved proficiency in HTML, CSS, and PHP languages.

Graphic Design Intern

University of Nebraska Foundation   |   Lincoln, NE
02/2014–12/2014

Created invitations, postcards, direct mailers, posters, and other print materials for UNF and their “University of Nebraska-” branches (Lincoln, Omaha, Kearney, and Medical Center). Illustrated concepts for projects regarding philanthropic causes, keynote speeches, board meetings, campus gatherings, and alumni-related events.

Creative

Jacht Ad Agency   |   Lincoln, NE
12/2012–12/2013

Responsible for creative direction and execution of incoming projects for one of three creative teams. Led brand research, presentations, and client meetings. Art directed and designed brand identities, product mockups, color palettes, and print materials.

Education

University of Nebraska-Lincoln
09/2010–05/2014

Bachelor of Journalism   |   Degree
Advertising and Public Relations   |   Major
English   |   Minor
Sociology, and Graphic Design   |   Concentrations