DENTAL WORKS: Environment

Details

This project is the second wave of the branding process for Dental Works. After completing their major rebrand, I tackled their internal and external environment. Because of the bright and vibrant chosen colors, I knew the difficulty would lie in our execution. With a limited budget on the renovation, we decided to put all efforts into the major parts: internal and external signage, paint refresh and internal photo displays. Dental Works is rooted in Columbus, NE where their strong community bond is represented in the customers and employees. We wanted to show that there is so much rich history within Columbus by displaying moments in history in areas they are familiar with. Inside the building you will find large portraits of locals throughout the years. A soft canvas-like texture gave the black and white photos a subtle-feel.

Another project we did for Dental Works was an internal signage displaying their vision statement. This reads: “You + Us” “We’re In This Together.” The green graphic was printed on white dibond and coated with a matte finish. They were then die cut to show the black mounted piece behind.