Fueled by data. Driven by creativity.

A MacGyver of brand problem-solving. Full-stack web developer with an extensive design background in branding, web, print, and digital. Collaborative with the ability to manage and prioritize multiple company roles and duties. A diligent artist, pursuing knowledge and an outlet for expressing creativity. Over 12 years of experience in the creative field, 50+ clients to showcase, and a vast archive of branding do’s and don’ts.

Designer, Developer, & Strategist

Self-Employed   |   Omaha, NE
09/2011–Present

Delivered innovative and data-rich solutions to diverse business professionals and companies from various industries, including education, healthcare, manufacturing, residential housing, medical staffing, and athletic apparel. Transformed brands by utilizing a background in art and analytics. Provided a transparent and research-based approach to projects through company immersion; cultivated authentic brand values from data. Identified and assessed both operational risks and business opportunities. Grew client’s book of business by increasing website traffic and brand presence.

Chief Marketing Officer

Impact Capital Real Estate   |   Omaha, NE
12/2023–4/2024

Entrusted with discovering, implementing, and managing the creative and marketing initiatives. Performed internal and external marketing audits on operations, content, competition, ad trends, social media, SEO, and technology. Built buyer persona charts and target audiences for each sector. Developed messaging and positioning that aligned with company goals and objectives. Streamlined communication platforms to increase efficiency and collaboration and minimize costs and redundancies. Designed branch-specific, cohesive brand materials and templates. Built and maintained strong relationships with key stakeholders, vendors, and employees.

Senior Designer

Omaha Steaks   |   Omaha, NE
04/2019–09/2022

Created award-winning direct mailers and catalogs, tripling prior year profits. Developed large-scale environmental graphics and signage for corporate offices – worth roughly half a million dollars. Designed sub-brands for a dining hall, leadership program, creative department, cafe, and spotlight program for employees; a customer rewards program; and a company blog. Established a brand system comprised of print and digital designs, iconography, and toolkits. Streamlined internal technology systems that refined communication, increased productivity, and reduced errors.

Designer & Creative Coder

David Day Associates   |   Omaha, NE
04/2016–04/2019

Responsible for creating cohesive brand experiences with custom identities, print and digital designs, environmental spaces, marketing campaigns, brand copy, and innovative websites. Managed monthly site hosting and maintenance for over twenty clients. Solely researched, prototyped, and developed sites. Assisted and led workshops, focus groups, board presentations, post-launch WordPress tutorials.

Jr. Web Developer, Designer, & Social Media Strategist

Kick Content & Devpoint   |   San Diego, CA
01/2015–03/2016

Designed, deployed, and maintained a consistent social media presence for clients through Hootsuite – highlighting company discounts, facts, and news. Coded HTML newsletters and e-blasts from scratch, wireframed and skinned webpages, invented subsidiary company logos, and evolved proficiency in HTML, CSS, and PHP languages.

Graphic Design Intern

University of Nebraska Foundation   |   Lincoln, NE
02/2014–12/2014

Created invitations, postcards, direct mailers, posters, and other print materials for UNF and their “University of Nebraska-” branches (Lincoln, Omaha, Kearney, and Medical Center). Illustrated concepts for projects regarding philanthropic causes, keynote speeches, board meetings, campus gatherings, and alumni-related events.

Creative

Jacht Ad Agency   |   Lincoln, NE
12/2012–12/2013

Responsible for creative direction and execution of incoming projects for one of three creative teams. Led brand research, presentations, and client meetings. Art directed and designed brand identities, product mockups, color palettes, and print materials.

Education

University of Nebraska-Lincoln
09/2010–05/2014

Bachelor of Journalism   |   Degree
Advertising and Public Relations   |   Major
English   |   Minor
Sociology, and Graphic Design   |   Concentrations