approach

A proven framework designed to get things done

Immerse
Clarify scope and boundaries, assimilate, and empathize

Research
Explore human context, conduct research, and observe

Define
Identify problem, establish strategy, and set plan

Ideate
Brainstorm, experiment, assess, and present solutions

Prototype
Expand ideas, wireframe, review, and lock direction

Execute
Build, review, revise, test, and finalize for release

Engage
Deploy, promote, and encourage feedback

Monitor
Track, compare, and report analytics

Learn
Distill data, strategize future goals, and maintain